Sandra de castro, chief marketing officer of national australia bank, chats to marketing about why she doesn’t consider herself a marketer, the campaign that made her famous and the future of banking. On february 14, 2011 national australia bank (nab) launched a very public and embarrassing ‘break-up’ from the other banking conglomerates including, anz, westpac and commbank. If you haven’t heard, apparently banking’s ‘big 4’ is now the ‘big 3’ through a carefully planned and executed integrated campaign rooted in social media, nab have decided to ‘break-up’ with ‘former’ cohorts commonwealth, westpac and anz.
Crazy guerilla tactics nab really went nuts with this campaign for instance, they hired police to escort a piano man to the headquarters of competitor anz, where he proceeded to play “break-up” love songs outside the building. Nab (national australia bank) has launched an integrated advertising campaign using the concept of a public break-up to delineate themselves from the three other australian major banks, the anz, commonwealth bank and westpac. The case study titled break up was done by clemenger bbdo melbourne advertising agency for national australia bank/ nab in australia describe the campaign/entry.
Nab, via clemenger bbdo melbourne, has launched a cheeky campaign which revolves around a public break-up with the other major banks - anz, commonwealth bank and westpac - and will use a variety of creative and tactical executions to communicate to existing and potential customers. It's true it's out there now it's over between us we don't want to be considered together with the other big banks anymore and.
Most of you would've seen or heard of nab's latest ad - the break up, featuring nab's break up with the other members of the big four banks some of you may like it, some may not. Nab's cmo and gm marketing exit business spearheaded the award-winning break-up campaign back in 2011 which saw nab release a national post-valentines day. Nab’s high profile ‘break up’ campaign and discount mortgage strategy have seen the lender’s sale growth increase at more than three times that of their main.
Banks have been warned to learn from the national australia bank’s (nab) bold move into social media, embracing related tools to engage with customers nab's ‘break up with your bank’ social network campaign, launched this week, was a rare move, according to analyst firm ovum the campaign. Nab posts record profit after but the national australia bank's campaign to hand in its cameron clyne says the break-up decision. Nab has courted controversy with an advertising campaign announcing it was ‘breaking up’ with rivals anz, cba and westpac. The nab “break up” campaign – a risk perspective through the lens of a former chief marketing officer at nab & the head of government affairs for nab - sydney.
National australia bank has launched another social media campaign following the success of its break-up effort on facebook, which attracted an extra 1 per cent of the mortgage market nab, which is keen to harness social media for marketing, this week launched an afl competition on facebook where. It made more headlines than valentine’s day itself, the nab ‘break up’ campaign was inescapable in february this year with viral videos, aero plane banners, and billboards nab blanketed australian cities with its message: they would save customers more money than the other big players. The bank’s campaign started on friday with what looked like an errant tweet from one of nab’s corporate twitter accounts suggesting that the tweeter was preparing to have a difficult break-up conversation.
National australia bank has nab's latest lure starts bank said this new offer would build on the break-up campaign launched on valentine's day 2011. Share| there are dozens of ways to leverage social media: from the less engaging (such as posting a job on linkedin, advertising on facebook, using a twitter account as a glorified rss feed) to the most transparent and inviting (communicating about a sensitive merger, crowdsourcing to achieve product co-creation).
Bank pretends rivals taped its employees to part of the award-winning break up campaign for the national australia bank including break-up. Atm hands out wads of cash to nice people nab’s honest experiments nab’s valentine’s day break up campaign. National australia bank (nab) claims its recent social media-heavy 'break up' campaign has nabbed it an extra one per cent of the country's mortgage mar.Download